When you’ve started a business, it’s something you have grown yourself and you can become emotionally attached to what you are doing.
As with most cases, where emotions are involved, it’s very difficult to be impartial. Being able to detach and see things from the outside is not easy. This is why medical professionals are not allowed to treat members of their family. A doctor ordering tests would be biased to want to see a certain result or not want to investigate further; a surgeon would be scared of making a mistake and endangering life.
Your friends and family will have their own biases as well. Business wise, regardless of what stage you are at, it helps to get someone else’s opinion who has no skin in the game.
Your own gut will serve you well, as you will probably already be aware of, especially if you have served in an area of conflict. That inner voice just seems to know what is the right thing to do. But it may be over-ridden by your own emotions. And yes sometimes, it can be as simple as not wanting to trade in your van because it’s the first one you bought; you’re spending too much on keeping it road-worthy each year.
Whether you need advice on rebranding, which is the best picture to use on your upcoming social media post, or whether you should upgrade to Windows 11 or stay with version 10, we are more than happy to give you our suggestions.
You know forces personnel are honest to a point of being brutal at times, but it’s done from a place of wanting you to succeed.
