Let’s be honest, most people hear “SEO” and feel an immediate urge to nap. It’s a topic that’s been drowned in jargon, mystified by so-called gurus, and plastered with enough acronyms to make your eyes glaze over. But then, you meet Jen, the SEO person who speaks like a human being, not a robot programmed by Google’s algorithm team.
Jen doesn’t just do SEO. She lives it and crucially, she shares it. No gatekeeping. No cryptic one-liners about “optimising latent semantic indexing parameters” (whatever that means). Just clear, practical advice that works in the real world, delivered with the kind of warmth and generosity that makes you want to take notes, even if you swore you’d never care about meta descriptions.
One of her greatest gifts is demystifying the dark art of search. Instead of saying, “you need to improve your domain authority by acquiring high-quality backlinks,” she’ll say something like:
“Google’s just trying to figure out if you’re the real deal. So let’s make sure other trustworthy sites are talking about you. That way, Google thinks, ‘Oh, they’re legit.’”
Simple, understandable, and oddly reassuring;
When she explains SEO strategy, she doesn’t use diagrams with twenty arrows pointing in random directions. She tells stories.
“One of my clients was a local baker who thought SEO was just for big businesses. We tweaked her page titles, added some photo captions, and suddenly she was getting cake orders from five towns over. She messaged me saying she couldn’t keep up with demand. That’s the power of being found.”
It’s not just impressive, it’s relatable. You don’t need to know what Alt Text is (though she’ll gladly explain it if you ask). You just need to know she’s got your back and knows exactly how to get people through your digital door.
This woman doesn’t hoard knowledge like it’s treasure. She gives it away with both hands, on LinkedIn, in blog posts, during free XFE webinars, and in casual chats over coffee. She’ll audit your homepage while waiting for a latte. She’ll cheerfully dissect your product descriptions over WhatsApp. And she never makes you feel silly for asking what you’re unclear about. She wants people to understand SEO, because she knows that knowledge creates momentum, and momentum builds businesses.
The best part is she makes SEO feel doable, manageable, even, dare I say it, fun. She reminds you that being visible online isn’t about manipulating the system. It’s about showing up with clarity, confidence, and content that actually helps your audience. She won’t promise you page-one overnight. But she will help you build a solid foundation, avoid expensive mistakes, and turn your website into something that genuinely earns attention.
Listen, learn, and thank your lucky keywords. Because a great SEO person doesn’t just help you rank better. Jen helps you be better, online, in business, and in understanding the game without having to sell your soul to it.
And that, truly, is worth far more than backlinks.
