At Christmas, children believe in things adults call impossible. Santa, flying reindeer, and that somehow every gift shows up under the tree without anyone noticing the wrapping paper explosion. Their confidence in the unseen is impressive, and slightly exhausting if you’ve ever had to assemble a playmobil house at 11pm while keeping an ear open for kids who seem to need to come down for glasses of water on Christmas Eve…
As a business, we need a bit of that same confidence. We ask clients, teams, and ourselves to believe in strategies that don’t always come with guarantees. We pitch ideas, launch projects, and hope the results land somewhere between brilliance and chaos. Belief is what lets the plan take flight, even when it feels like we’re juggling flaming torches in a wind tunnel.
Believing in ourselves matters too. It keeps us moving through long days, awkward meetings, and those “why did I say yes to this?” moments. Sometimes it is loud and proud, sometimes it’s a whispered “you’ve got this”, even if the spreadsheet looks like someone left their coffee cup on the number pad. That quiet self-belief is what turns effort into impact.
Faith, in whatever form we hold it, fits into this too. It’s about trusting that not everything needs to be seen or measured. It’s the reassurance that there’s a rhythm to life and work, even when deadlines loom and inboxes explode. It’s what allows us to show up, consistently, even when we don’t yet see the results. And at Christmas, it’s easier to notice: the lights, the small kindnesses, the cookies that somehow survive long enough to make it to the plate.
Belief is practical as well as magical. It’s believing that a conversation matters, that a single idea can spark change, and that showing up consistently makes a difference. And sometimes, it’s hilariously improbable. We keep going, we laugh at our mistakes, and we discover that belief doesn’t have to be perfect to work. It just has to exist and keep putting one foot in front of the other.
This season, let’s carry a little of that childlike certainty with us. Believe in your teams, your work, and yourself. Trust the process, even when the evidence looks more like chaos than triumph. And maybe, just for a moment, allow a bit of magic into the mix.
After all, if a child can trust in flying reindeer, we can trust that our efforts will get somewhere, preferably somewhere that doesn’t involve Sid from accounts falling into the office Christmas tree after one too many glasses of mulled wine…
