Happy St Andrews Day !

November 30, 2023

Wishing all our Scottish friends a very happy day.

I’m sure you will be celebrating with the odd whisky !

Contrast between a professional runway model and a social media wannabe

Online Safety

“Online Model” and “Content Creator”: When Words Wander Off

There are few things more British than quietly tolerating linguistic nonsense until, one day, we collectively snap and rename it properly. “Influencer” had its moment

March 18, 2026

Social media setup with ring light and sponsored items arranged for a post

Industry Trends

Time to Retire the Word “Influencer” and Call It What It Is

There was a time when the word “influencer” felt mildly aspirational. It suggested impact, credibility, perhaps even a whisper of authority. Fast forward a few

March 18, 2026

Smartphone displaying a repetitive Instagram feed of influencer images, highlighting scrolling behaviour and attention patterns.

Online Safety

The Curious Case of the Instagram Follow: What’s Really Going On?

There’s a very specific modern behaviour that seems almost too mundane to question. A scroll, a pause, a follow. Another one. And another. A feed

March 16, 2026