The rise and fall of Hunter Moore is often told as a story of shock value, notoriety, and eventual legal consequence. But focusing only on the individual risks missing the wider, more uncomfortable truth. Platforms like his did not exist in isolation. They were built, sustained, and amplified by thousands of ordinary users who chose […]

I’ve seen this happen twice since the start of this year – terminal patients left in pain that is completely unnecessary. Pain that could be treated, should be treated, and yet, it isn’t. And the worst part? It goes under the radar. Quietly. Repeatedly. This isn’t some rare failure. Across England, tens of thousands of […]

There are few things more British than quietly tolerating linguistic nonsense until, one day, we collectively snap and rename it properly. “Influencer” had its moment and will hopefully soon RIP. Now, we turn our attention to two more digital terms: “online model” and “content creator.” At face value, both sound entirely respectable. “Model” carries decades […]

There was a time when the word “influencer” felt mildly aspirational. It suggested impact, credibility, perhaps even a whisper of authority. Fast forward a few years and it has been stretched so far it now covers everything from professional dermatologists sharing evidence-based advice to someone aggressively promoting protein powder they discovered last Thursday that makes […]

There’s a very specific modern behaviour that seems almost too mundane to question. A scroll, a pause, a follow. Another one. And another. A feed quietly filling up with highly polished bodies, algorithmically perfected faces, and accounts that exist solely to be looked at. It’s easy to shrug and say, “well, men like looking at […]