Have you ever walked into a meeting, listened to someone pitch an idea, and thought: “Wow, this is a baby’s used nappy wrapped in a PowerPoint”, but everyone else is nodding like they just heard the wisdom of the ages? Scary isn’t it…! In business, there’s an art to ignoring the obvious. You’d think if […]

We’ve all been there; an email pops up in your inbox: “Take our 5-minute survey for a chance to win an iPad!” Five minutes? Free iPad? Tempting. But before you know it, you’re knee-deep in obscure questions like, “On a scale of ‘mildly amused’ to ‘existentially devastated,’ how would you rate our “on hold” music”? […]

There’s nothing quite like the arrival of a bright-eyed, ambitious newcomer to send shivers down the spines of long-standing employees. They walk in, fresh ideas in tow, exuding a dangerous level of enthusiasm that threatens to upset the sacred order of things. And let’s be honest—nobody likes to be outshone, especially by someone who doesn’t […]

Ah, cookies… But I’m not talking about the warm, gooey kind that make you feel safe and loved and add 3 cm to your waistline; I mean the digital parasites lurking behind nigh on every website, pretending to care about your “privacy preferences” while sneakily trying to track your every move. We’ve all been there. […]

If you’ve ever attempted to cook a meal, you’ll know that some things just have to happen in the right order. You don’t throw raw chicken into a salad and hope for the best, nor do you sprinkle salt into your caramel latte and call it an innovative twistl cooking is a sequence. So is […]