Picture the scene… Somewhere deep within the labyrinthine corridors of HMRC, there is a lone official clutching a lukewarm cuppa and staring mournfully at a whiteboard filled with scribbles like “robot income?” and “where does one even add a category for a circuit board on a tax return?”. Because let’s face it, while companies are […]

No industry likes any behavioural pattern that reduces their business scope. It is not a moral stance. It is not even a particularly human stance. It is simply the arithmetic of survival. When a pattern spreads that makes people need less of what an industry sells, the industry experiences the same feeling a cat has […]

There’s a particular species that roams chat platforms, dating apps and even the dusty corners of WhatsApp groups. You’ve met them, I’ve met them and entire anthropological studies could be dedicated to them. Their defining feature isn’t charm, insight or evolutionary value. It’s the compulsive, unstoppable, gravitational-force-level need to have the last word. You know […]

I sometimes have a giggle when scrolling through social media and seeing human self-expression condensed into a few characters aka their online profile name. A profile name is like a miniature thesis on identity, except the footnotes are optional and the spelling sometimes tragic, which when challenged, they like to explain as “the way that […]

Start-ups love the idea of innovation, agility, and fearless thinking. Yet it is amazing how quickly all that brave, forward facing energy evaporates the moment someone asks a simple question like, “Can you show me where that tax rule comes from?” Suddenly the room goes quiet, the temperature shifts, and you would think someone had […]